This year, #GivingTuesday takes place on December 1st. If you’re not familiar with #GivingTuesday, it is a hashtag holiday created to benefit all organizations that work hard, every day, to give back to those in need. Amid the holiday hustle, and numerous shopping days such as #BlackFriday, #SmallBiZSaturday, and #CyberMonday, #GivingTuesday is the day that communities rally in support of the causes they care about most. Since it’s inception, #GivingTuesday has had such a profound effect that nonprofits have received a staggering total of over $503M in online donations! Looking for the ultimate guide to Giving Tuesday? Get our free Giving Tuesday 2020 Fundraising Playbook With that kind of influence, if you’re a nonprofit, you can’t afford to miss out on the gifts of #GivingTuesday. With that in mind… Here are 3 ways to kick off a successful #GivingTuesday campaign plan:1. Spread the word!Donors who know you’re participating in #GivingTuesday are much more likely to join in and donate. Not sure when to start getting the word out? Begin emailing donors and posting on your social media channels in the weeks leading up to #GivingTuesday. Here’s what to include in your messaging:
While it seems like a no-brainer in the nonprofit world, not all of your donors (or potential donors) are likely to know about #GivingTuesday unless you give them the details. At the end of your explanation, be sure to welcome donors to celebrate with you.
Set and share your expectations of what your organization would like to achieve by participating in #GivingTuesday. It could be a general dollar amount to support your organization as a whole or to meet a specific need. Give donors an idea of what your goal is, so they can see just how impactful their participation will be.
In addition to contributing funds, your donors can also contribute to your promotional efforts. 2. Set up and test your website for collecting donations before the big day.It’s important to make sure you’re prepared to collect the influx of donations that you’ll receive on #GivingTuesday. If you aren’t currently set-up to accept donations online, this web-based fundraising holiday is a great reason to start! Here are two things you’ll definitely want to give a second look:
In addition to placement, design is also a factor in ensuring your donation form catches the eyes of potential donors. Switching up its color and style can make a big impact on visibility.
Testing is crucial to making sure you receive every donation that comes your way. Not to mention, payment processing support lines will likely have quite a long wait on #GivingTuesday, so you’ll solve issues faster by calling ahead of time. 3. Get social with planned status updates, pre-drafted tweets, and heralded hashtags.#GivingTuesday takes place in the social media spotlight. From your favorite NFL quarterback to your distant cousin Bill who you only see at reunions, many people on your Facebook, Instagram, and Twitter feeds will be sharing who they’re supporting on #GivingTuesday. Here are ways you can leverage social media for your organization on #GivingTuesday:
Constant Contact makes scheduling and publishing Facebook and Instagram posts a breeze. Delve into your archives so you can debut your #GivingTuesday Facebook asks alongside photos that let potential donors see donations in action!
Once written, place them in a handy spreadsheet next to a column of post times. On #GivingTuesday, highlight tweets as you post them to avoid accidental repeats. You can also schedule tweets ahead of time using a tool like Hootsuite.
For example, an animal rescue could use the following: #animalrescue, #adoptdontshop, #rescuedog, etc. Not sure which hashtags best complement your organization? Use this handy hashtag search. Those are just some of the many ways your nonprofit can see success on #GivingTuesday.In addition to ensuring you’re set to collect funds, promote your cause, and post on social, DonorPerfect Fundraising Software wants to help you shine with their free #GivingTuesday Game Plan. Chock full of helpful tips, tools, and free templates, DonorPerfect’s free #GivingTuesday E-Book can help you get set for the biggest fundraising holiday of the year. source https://blogs.constantcontact.com/givingtuesday/ from https://coldemail.blogspot.com/2020/11/3-last-minute-ways-to-get-ready-for.html
0 Comments
Leave a Reply. |
Cold email for job
Research the Best Person to Cold Email. The first mistake you can make when gunning for a new job is applying directly on the company's career page, or sending your cold email to a generic address .Your goal is to make an incredible first impression. ArchivesNo Archives Categories |