No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters. Do all those things sound unfamiliar to you? No? Well, you don’t need to. Tons of companies already know this stuff and it’s really easy to work with them. That’s where this guide comes in. Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria:
From these criteria, we found technical SEO companies you can trust and what they’re good for: The 4 Top Technical SEO Companies in The World
Without further ado, let’s dive into what makes us trust and bet our reputation on these companies. 1. Neil Patel Digital – Best For Technical Content StructuringIt’s been touted over and again that content is king. While there’s truth in this, what most people never take into consideration is content structuring. Neil Patel Digital is the go-to SEO company for excellent content structuring. Well, don’t take my word for it. Let me show you why. From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure. This is a key piece of our comprehensive SEO program. And what have we to show for doing this, you ask? The result of doing this speaks for itself: Over 3 million visitors per month on this blog. All built from scratch. Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO. You can get access to this vast technical SEO expertise by working with the Neil Patel Digital team. Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one. 2. Webris – Best for Technical SEO AuditsAlmost all great endeavors begin with taking in-depth audits of what’s already existing. Technical SEO is no exception. You won’t achieve much in your effort to optimize your site for search engine bots’ crawling and indexing without first doing a proper audit of your site’s structure. And Webris is the company we recommend for technical SEO audits. If you a do quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris: Ranking on Google’s top spot for this search term is another way of saying that earned its stripes on this list. No company can earn that by accident. This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started. Founded by Ryan Stewart, the core strengths of Webris is technical SEO audits and conversion-focused UX. This company boasts of an incredibly talented team of advanced technical SEO consultants. Major brands like Shopify and Accenture trust Webris and have worked with them. 3. Salt.agency – Best for Enterprise Technical SEOSalt.agency prides itself on “Technical Excellence” and that’s for a good reason. This company breathes technical SEO before anything else: Massive enterprise sites can have all sort of crazy technical problems. If you’re running one of these sites, you need a team that’s worked with that type of complexity before. In this case, Salt.agency is the best option. With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others. 4. Orainti – Best for Ecommerce BrandsOrainti specializes in providing technical and strategic SEO services for brands in competitive industries. This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list. And they work mostly with ecommerce brands selling internationally. International ecommerce businesses have tons of unique challenges like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content. Orainti comes highly recommended for this. Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise by organizations such as Forbes and European Search Awards. Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others. 5 Characteristics That Make a Great Technical SEO CompanyWhat separates the good technical SEO shops from the great ones? What would you specifically look for when choosing someone to work with? Here’s what I look for. 1. A Complete Implementation Process that Includes Technical SEOTechnical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic. Also, it helps to boost your site’s load time. However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically. The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others. If you’re really good at SEO already and just need a quick SEO audit to double check everything, you could get value at working with a specialist. But for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic. 2. Thought leadershipIt takes lots of experimentation to implement technical SEO strategies that move the needle. Companies that embark on this kind of excruciating work always like to document their experience and findings. Working with SEO thought leaders increases the odds of a successful project. After all, if someone can successfully teach technical SEO, they can also help your business directly. Publishing cutting-edge content about technical SEO is a great sign that they’ll deliver amazing results. 3. An Impressive Client PortfolioAn excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio. There is nuance here. Having a ton of major brands is great. But that doesn’t mean that you can get help with your exact situation. Ideally, the technical SEO company has worked with similar companies like your own. 4. Real Life ResultsThe nice thing about technical SEO is that it’s extremely practical. Technical problems come up that tanks traffic. Then technical SEO experts fix those problems. It’s cut and dry. Any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they’ll be able to find weird problems on your own site. Sometimes, these case studies are published on their site. But a lot of companies don’t like sharing the best stories. So ask their team as you talk to them. They should be able to give you plenty of examples during a call. 5. A Diversified TeamCovering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all. Especially on major sites. Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team. What to Expect from a Great Technical SEO CompanyIf you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one. The most significant things to expect are what follows. 1. A discovery sessionAfter you reach out to a technical SEO company, they’ll want to get on a call to understand what you’re looking for. It’s the only way to understand the goals that you have for your site. If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project. Find a company that wants to go really deep and understand the full picture. 2. A one-time audit proposalMost technically SEO companies will perform a one-time audit for a flat fee. Since this is a standard part of their practice, they can usually jump into this right away. Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going. Before starting the audit, ask them for everything that they’ll check. It should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything. If the list doesn’t feel extremely comprehensive, get a few quotes from other companies. 3. Completing the auditOnce you’ve agreed to move forward with an audit, the company will get started. These usually take a few weeks to complete, depending on the size of your site. Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host. During the audit, there shouldn’t be much work for you or your team. The company performing the audit may have questions but they can do the vast majority of the work on their own. 4. Implementation proposalMost technical SEO audits only include the discovery of site issues. The project doesn’t usually include the work that’s required to fix any problems. This is because most problems don’t have easy fixes. For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work in order to fix it. That will also involve your marketing team and possibly other agencies. So once the audit is complete, expect to see a proposal that includes implementing any solutions. Something to watch for here: a great technical SEO company will know the limits of it’s expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this. If a technical SEO agency tells you that it can fix every single problem, double check and make sure they truly have real expertise in those areas. Should I take Technical SEO Seriously?Yes! Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site. But, as things add up, and you have hundreds or thousands of pages on your site, something is going to break. Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down. Even if you start with a great foundation, you need a healthy rebuild every few years. If you haven’t done a deep technical SEO audit recently, now’s the time. source http://feedproxy.google.com/~r/KISSmetrics/~3/QpLuEOLsm8c/ from https://coldemail.blogspot.com/2020/11/the-4-best-technical-seo-companies-of.html
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Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously. They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Part I: Creating Your QuizThere’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first. Title Selection & Quiz TypesThe very first step to creating a quiz would be coming up with the title for it. Once you’ve got that down, you’re going to want to figure out what type of quiz you want to make. Here are a few of the most common quiz titles;
Choosing The Quiz TypeThe quiz titles above will give you a few ideas of quiz types, but here’s a few more to consider:
Crafting Quiz QuestionsNow that you’ve got a general idea of what kind of quiz you want to create along with a title to go with it, it’s time to bring it to life by filling it up with questions! Here are some things to keep in mind when formulating your questions:
Designing A Lead Capture: Do’s and Don’t’sAfter coming up with the questions for your quiz, it’s time to create a lead capture form. The purpose of lead capture is to gather contact information so that you can grow an email list. You can then follow these leads up through marketing automation, which we’ll get into later. For now, here are some helpful do’s and don’t’s you should follow when creating your lead capture: Do: Incentivize Your Lead Capture FormGive your audience a reason to provide you with their contact information. Offer incentives like a free eBook or an entry to a free giveaway. Standard incentives include infrequent updates about your brand or a weekly newsletter. Find what works best to encourage your audience to join your mailing list. Don’t: Ask For Information You Won’t UseWhat’s the point in asking your audience for their phone number if you aren’t going to call them? Make sure you only ask for information that your brand will use; the most basic being a first and last name, and an email address. Otherwise, you risk annoying your audience and having them bounce from your quiz. Do: Be Honest About Your Marketing StrategyIt won’t always be clear to your audience that after you get their contact information, you’ll be contacting them. It’s a good rule of thumb to let your audience know that you’ll be getting in touch with them soon, so don’t be all hush-hush about your marketing strategy. Be honest with your audience. Give them a quick heads up about what’s to come, like this: Creating Shareable ResultsNow onto the results! This is the moment your audience has been waiting for. You want to make sure your results are something they’re going to like and share with others, so creating share-worthy results will be your priority. Here are a couple of pointers that will help you create results worth sharing:
Part II: Distributing Your QuizNow it’s time to put your quiz through the ultimate test by promoting it on social media. Your major outlets for social networks would be Facebook and Twitter, but if you wanted to take it a bit further, you can also use paid advertising on Facebook to give your quiz that extra boost. Share Your Quiz on Facebook and TwitterWhen sharing your quiz on Facebook or Twitter, be sure you check off each of these to get the most out of promoting your quiz:
Don’t Be Afraid to Use Paid Advertising on FacebookThe process of promoting your quiz through Facebook via paid advertising can be a fairly lengthy operation, so to save you guys some time, we’ve truncated the whole process into a more time-friendly summary.
Part III: Marketing Automation Follow-UpsHere’s the fun part: following up on the leads you’ve collected. With the help of marketing automation, this may not take as much effort on your end as you might’ve thought. We’re going to follow-up on your leads the very moment people opt-in, and in the course of two weeks, we’re going to show you how to nurture these leads until you can finally convert them into paying customers. Here’s a four-step sequence that your marketing automation email follow-ups should live and die by: Thank Your Audience for Taking Your Quiz FirstImmediately after someone opts-in, send him or her an email that telling them “Thank you for taking our quiz!” This will remind your audience that they’ve opted-in, and it’ll also help assert your brand. It’ll give people a head’s up that you’ll be getting in touch with them soon. Encourage Your Audience to Retake Your QuizAfter a couple of days, we’re going to pick up where your audience left off: their quiz results. Inform your audience about the other results they could have gotten. This may prompt your audience to retake your quiz, and maybe to even share their new results. This is the perfect transition from your “thank you” email to sending out different content. Build Trust with Case Studies or TestimonialsAfter a week, now would be a good time to build trust between you and your leads. Introduce testimonials or customer case studies to familiarize your audience with your brand and what other people think about it. This not only makes your brand look good, but it also lets your audience get more comfortable with who your brand is and what it stands for. Convert Your Leads into Paying CustomersAfter two weeks, it’s time to convert those leads. Your audience should be familiar with your brand by now. Use incentives, like a webinar signup or coupons and discounts to encourage your leads to buy into your brand. The rest is up to you and your expertise in converting leads into customers. These marketing automation follow-ups did most of the work for you, so it’s your turn to close the deal. Part IV: Examples of Quiz-Use in Every IndustryIt’s time to take a quick look at several examples of brands from different industries and how they implemented quizzes in their marketing strategy. Seeing these examples should give you a solid foundation when it comes to considering the use of quizzes in your own marketing strategy. Retail: Z GallerieZ Gallerie is known for its commitment to providing furnishings, art, and accessories to both professional and amateur interior designers alike. They created the quiz “What is your Z Gallerie Style Personality?” to provide a personalized experience for every potential and current customer. Z Gallerie used a personality quiz as a way of bringing results that offered personalized product recommendations as a part of their marketing strategy. This method brought in a massive amount of leads per day which they followed-up with marketing automation. It allowed Z Gallerie to continually recommend products tailored specifically to each person based on their individual quiz results. Now that’s online shopping done right. Software: Cloud SherpasCloud Sherpas specialized in cloud advisory and technology services for the world’s leading brands. (They’ve since been acquired by Accenture.) Cloud Sherpas used their quiz to gauge each individual’s level of maturity, which helped determine the more qualified leads for their marketing strategy. They also promoted their blog on Facebook with the quiz attached. Cloud Sherpas’ quiz brings in 3-4 qualified leads a day. Nothing like quality over quantity, am I right? Marketing: The FoundationThe Foundation focuses on building businesses with entrepreneurs through the idea of building backward. It’s an incredibly interesting concept, and with it, they created the quiz “Do You Have An Entrepreneurial Mind?” based on an existing eBook they had which covered the basic types of business owners. The Foundation used a quiz in its marketing strategy by pairing it with a Facebook ad campaign. This combination was able to cut their cost per lead from $6.00 to $3.80, and collected over 16,000 leads and millions in revenue. That’s quite the turnout if you ask us. Nonprofit: Pin CancerPin Cancer’s call-to-action is the rallying of the US wrestling community to fight against, you guessed it: cancer. Their noble efforts have prompted the aid of their quiz “Which USA World Team Member Are You?” as a means of driving social traffic and raising awareness on cancer. On a site that normally sees 200 visits per day, Pin Cancer had the best day ever when their quiz went up, driving social traffic up to 6,000 in a single day and bringing in 3,800 new email subscribers. Talk about turning the tables on cancer!
ConclusionWho knew implementing quizzes into your online marketing strategy could be so effective? We’ve just covered a lot of material, but hopefully, you got a lot out of it. Just to recap, we went over the entire quiz creation process, so you should be familiar with how to create your own quiz by now. Distributing your quiz will really put it to the test, but as soon as you generate those leads, you know exactly how to nurture them until conversion. Don’t let quizzes fly under your radar any longer; try using them in your marketing strategy to see just how far your brand can get. Have you used quizzes in your marketing strategy? What were the results? source http://feedproxy.google.com/~r/KISSmetrics/~3/e_L5OmNp-Us/ from https://coldemail.blogspot.com/2020/11/how-to-use-quizzes-in-your-marketing.html We love small businesses. In fact, it’s our mission to help small businesses to do more and grow more with our tools and guidance. That’s why we are proud to join with American Express to support the 10th annual Small Business Saturday on November 28, 2020! What is Small Business Saturday?The idea for this special day is to encourage people to shop small during the post-Thanksgiving weekend and support their local economies. It has become a holiday shopping traditional dedicated to supporting all kinds of businesses — from the corner store, to your favorite local restaurant, to your neighborhood comic book shop — and everything in between! When is Small Business Saturday?Small Business Saturday is scheduled for Saturday, November 28, 2020. This nationwide effort is poised to direct lots of retail traffic and revenue to U.S. small businesses. And you’ll want to be a part of it. Since Small Business Saturday started, U.S. customers have reported spending an estimated total of $85 billion at independent retailers and restaurants. Not bad! Is your small business ready for Small Business Saturday?We’d like to help you make it your biggest sales event of the year. Along with other Holiday-themed email templates, we’ve created Small Business Saturday-themed email templates to help you spread awareness and rally customers for the big day. If you’re a Constant Contact customer just log in and search for “Small Business Saturday” when choosing a template for your next email campaign. TIP: Not a customer? Just sign up for a free 60-day trial to send a Small Business Saturday email for free. Small Business Saturday email template with GIF“Small Business Saturday is Coming” templateSmall Business Saturday e-cardLast thoughtsIn addition to sending out Small Business Saturday communications to your email list and social media followers, you’ll want to make sure to create or update your listing on the Small Business Saturday Shop Small Map. And remember — this year especially — to encourage your customers to shop safely. Check out the official Safe Shopping Guide from Amex for Small Business Saturday for tips and ideas to encourage a safe shopping season. source https://blogs.constantcontact.com/small-business-saturday/ from https://coldemail.blogspot.com/2020/11/get-ready-for-small-business-saturday.html This year, #GivingTuesday takes place on December 1st. If you’re not familiar with #GivingTuesday, it is a hashtag holiday created to benefit all organizations that work hard, every day, to give back to those in need. Amid the holiday hustle, and numerous shopping days such as #BlackFriday, #SmallBiZSaturday, and #CyberMonday, #GivingTuesday is the day that communities rally in support of the causes they care about most. Since it’s inception, #GivingTuesday has had such a profound effect that nonprofits have received a staggering total of over $503M in online donations! Looking for the ultimate guide to Giving Tuesday? Get our free Giving Tuesday 2020 Fundraising Playbook With that kind of influence, if you’re a nonprofit, you can’t afford to miss out on the gifts of #GivingTuesday. With that in mind… Here are 3 ways to kick off a successful #GivingTuesday campaign plan:1. Spread the word!Donors who know you’re participating in #GivingTuesday are much more likely to join in and donate. Not sure when to start getting the word out? Begin emailing donors and posting on your social media channels in the weeks leading up to #GivingTuesday. Here’s what to include in your messaging:
While it seems like a no-brainer in the nonprofit world, not all of your donors (or potential donors) are likely to know about #GivingTuesday unless you give them the details. At the end of your explanation, be sure to welcome donors to celebrate with you.
Set and share your expectations of what your organization would like to achieve by participating in #GivingTuesday. It could be a general dollar amount to support your organization as a whole or to meet a specific need. Give donors an idea of what your goal is, so they can see just how impactful their participation will be.
In addition to contributing funds, your donors can also contribute to your promotional efforts. 2. Set up and test your website for collecting donations before the big day.It’s important to make sure you’re prepared to collect the influx of donations that you’ll receive on #GivingTuesday. If you aren’t currently set-up to accept donations online, this web-based fundraising holiday is a great reason to start! Here are two things you’ll definitely want to give a second look:
In addition to placement, design is also a factor in ensuring your donation form catches the eyes of potential donors. Switching up its color and style can make a big impact on visibility.
Testing is crucial to making sure you receive every donation that comes your way. Not to mention, payment processing support lines will likely have quite a long wait on #GivingTuesday, so you’ll solve issues faster by calling ahead of time. 3. Get social with planned status updates, pre-drafted tweets, and heralded hashtags.#GivingTuesday takes place in the social media spotlight. From your favorite NFL quarterback to your distant cousin Bill who you only see at reunions, many people on your Facebook, Instagram, and Twitter feeds will be sharing who they’re supporting on #GivingTuesday. Here are ways you can leverage social media for your organization on #GivingTuesday:
Constant Contact makes scheduling and publishing Facebook and Instagram posts a breeze. Delve into your archives so you can debut your #GivingTuesday Facebook asks alongside photos that let potential donors see donations in action!
Once written, place them in a handy spreadsheet next to a column of post times. On #GivingTuesday, highlight tweets as you post them to avoid accidental repeats. You can also schedule tweets ahead of time using a tool like Hootsuite.
For example, an animal rescue could use the following: #animalrescue, #adoptdontshop, #rescuedog, etc. Not sure which hashtags best complement your organization? Use this handy hashtag search. Those are just some of the many ways your nonprofit can see success on #GivingTuesday.In addition to ensuring you’re set to collect funds, promote your cause, and post on social, DonorPerfect Fundraising Software wants to help you shine with their free #GivingTuesday Game Plan. Chock full of helpful tips, tools, and free templates, DonorPerfect’s free #GivingTuesday E-Book can help you get set for the biggest fundraising holiday of the year. source https://blogs.constantcontact.com/givingtuesday/ from https://coldemail.blogspot.com/2020/11/3-last-minute-ways-to-get-ready-for.html Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing11/13/2020 30-second summary:
MarketMuse is a content intelligence solution that sets the standard for content quality. And has been solving content strategy challenges for six years. The development of high-quality trustworthy and truly effective content is the most significant challenge marketing teams face today. MarketMuse drives the cost of content creation and optimization down while significantly increasing the effectiveness. MarketMuse tells you where you are today and provides clear insights and paths to achieve content goals successfully. The average content team produces less than 20% of content that hits on the business’s core KPIs. And they do this with wasteful inefficient processes for research, planning, briefing, writing, editing, publishing and optimization. A study by Content Science found 65% of readers think web content is a hit or miss. Content teams are building low quality failing content as their normal and they are spending too much money to research, write and optimize it. It’s billions of dollars of waste. And readers really don’t trust it. Create content people actually want to readMarketMuse focuses on enabling content teams through data insights, prioritization, and implementation to the level of all aspects of content creation and optimization. Enterprise companies, publishers, B2B technology companies, ecommerce, agencies, even affiliate marketers all have a place at MarketMuse. The main question to ask is: do you know the value of content? And do you want more of yours to be successful? MarketMuse’s patented AI technology is able to process tens of thousands to hundreds of thousands of content items in seconds to provide an objective lens on content quality and comprehensiveness. By using that model for what it means to be an expert on any topic it is applied to common workflows during content research planning, authoring, editing, and optimization. How MarketMuse can help you improve content creationMarketMuse is the only in-market solution that tells you how difficult it will be for you to rank on a topic and how much authority you have on that topic. Their software is able to do this through the use of their state-of-the-art clustering technology. This technology is able to determine high opportunity pages and provide greater metrics for advanced predictability. We can combine things like breadth and depth of coverage, quality comprehensiveness, and even momentum to tell you how much investment is needed to succeed in any competitive landscape. To quickly discover MarketMuse’s offerings, you can also view their Tech Talk below: Benefits of MarketMuse’s technologyTheir technology sets guidelines for an outline and narrative for writers. Content briefs create a single source of truth for your writers, so they know what’s expected. They know what content performs consistently and your editors will have less feedback cycles. MarketMuse also is the only first-in-class solution for natural language generation (NLG) for content marketers. It’s the most innovative solution in the NLG technology landscape specifically for marketers. Goal-based planningAre there topics that you want to grow against? Or things that you have in 2021 you want to own? Maybe there are situations where you know you’ve lost ground against a particular topic and you need to recover. It can also be used for risk-based plans. You have a competitive situation where competitors increase their effectiveness or increase the amount of content they’re creating and optimizing. Or maybe you have a page that you haven’t updated in years, but you’re afraid to. You don’t know explicitly what you should do, how you should create it, how you should support it with a cluster of content or whether it just needs to be updated. Maybe you’re just taking orders. You’re a marketing services organization internally and you want to put your best foot forward, every time you hit the publish button. No matter what the situation is, MarketMuse supports content planning that fits your organization. Focusing on the full content process MarketMuse accelerates research, planning, briefing, writing, editing, publishing, optimization, and reporting insights as to what you should create and update every time. Clients typically see a 3-4x increase in their efficiencies, fewer feedback cycles and more successful content more of the time. They have teams that go from five percent efficiency rates, all the way up to 40 and 50%. That means for every hundred articles they published last year they were only getting five that hit their expectations. Now they’re doing 40 or 50. They’re able to get more content published for less overall investment and have more success while they do it. Our technology sits between content operations and management platforms and search engine optimization analytics platforms. It’s frequently cited as the missing piece of both of those types of platforms. MarketMuse pricingPricing is closely connected to the number of sites, size of the team, and content creation and optimization cadence of our clients. Client annual investment ranges are between 6000 a year and a half a million. But midsized teams invest $20-30,000 in their first year and expand after experiencing the efficiency gains and performance impacts that I mentioned. Onboarding for specific and individual end-users can be very quick, but we also cover team onboarding if it’s needed. So, we can work it into your common workflows. We do clear role-based onboarding when teams need it. You’ll want to bring your content marketers, your SEO team, your editorial team, and your writers to these onboarding sessions as well as agency contacts if that’s part of your team dynamic. Check out MarketMuse’s Tech Talk here for a more in-depth look at their offering.Abhishek Shah is the co-founder of Ally Digital Media, a leading voice in digital media and marketing. He advocates for evidence-based marketing strategies to fuel the businesses. He can be found on Twitter @abiishek. source https://www.clickz.com/tech-talk-with-marketmuse-what-a-content-intelligence-solution-can-do-for-your-marketing/264197/ from https://coldemail.blogspot.com/2020/11/tech-talk-with-marketmuse-what-content.html Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Buying a domain name is one of the first steps to launching a website. But finding the perfect domain for your site and registering that domain can feel like a tall task if you’ve never been through this process. Fortunately, domain registration isn’t that difficult—you just need to follow a few simple steps. Throughout my career, I’ve bought a lot of domains—too many to count. Some of those experiences were significantly better than others. This guide will explain my two favorite ways to buy a domain; one of those methods will even get you a free domain. I’ll also cover the differences between these options in greater detail and explain how to buy a premium domain. Let’s dive in. How to Buy a Domain Name With BluehostBluehost is a web hosting provider. In fact, they are one of the most reputable and reliable web hosts on the market today. More than two million sites across the globe are hosted by Bluehost. But Bluehost also provides domain registration services. If you use Bluehost for web hosting, you’ll get a free domain for one year. Since you need a hosting plan anyways, you can use Bluehost as a one-stop-shop to bundle hosting and domain registration into a single package. This is a great option for beginners starting a new website from scratch. Step #1 – Navigate to Bluehost.comThe first step is easy. Just make your way over to the Bluehost website. From here, scan the menu and select “Hosting” at the top of the screen. I’ll say it again; click HOSTING. Do not click on the “Domains” menu option. If you click on the latter, you won’t be bundling your hosting plan with domain registration, which defeats the purpose of using Bluehost (and you won’t get the domain for free). Step #2 – Choose a Hosting PlanThe hosting menu will expand and present you with three different options:
Shared hosting will be the best option for 99% of people starting a new website. So go ahead and select that from the expanded drop-down menu. You’ll still be able to bundle your hosting plan and domain registration (and get a free domain) if you select dedicated or VPS, but most of you won’t need to worry about that right now; stick with shared hosting. Bluehost offers four different shared web hosting plans to choose from—Basic, Plus, Choice Plus, and Pro: If you’re launching a small personal site, the Basic entry-level plan starting at $3.95 per month should be fine for you. For those of you launching a site for your business, I’d go with the Choice Plus plan, at a minimum. The extra features that come with this plan are worth the few extra bucks per month. To continue, just click the “Select” button under the plan that fits your needs. Step #3 – Register Your DomainOnce you choose a web hosting plan, Bluehost will automatically prompt you to set up your domain. You’ll be presented with two different options here:
You’ll want to use the “Create a new domain” option to search for available domains. Simply enter the domain you want to buy into the search bar and choose your domain extension (.com, .net, .blog, .biz, .info, .store, .co, .us, etc.). In the vast majority of cases, you’re going to want a .com extension. The only reason why I’d consider an alternative domain extension is if the .com domain is taken. For example, if you try to create a domain using nike.com or apple.com, those will obviously be unavailable. But a different extension might be available for purchase. So if you’re set on a name, you could always get an alternative extension in the meantime while you figure out how to buy the .com extension. I’ll explain how to buy domains that have already been registered in greater detail later in this guide (although you probably won’t be able to buy Nike or Apple). Another reason to consider an alternative domain extension is the price. Lots of these extensions will be cheaper than a .com domain. For a small blog, side project, or personal site, that’s fine if you want to save a few dollars. But businesses should always register a .com domain. Step #4 – Finalize Your ContractOnce you’ve chosen an available domain name, simply create your Bluehost account and select your plan terms. Definitely make sure you get “Domain Privacy + Protection” located in the “Package Extras” section. Otherwise, your name, email, phone number, and address will all become available on a public database. It’s well worth the extra $0.99 per month. The other options, like SiteLock Security and Codeguard Basic, are up to you. I’d get them, but there are alternative third-party services out there that you can use for site backups and security. I think it’s just easier to get them now. That’s it! Once you enter your payment details, your hosting plan and new domain purchase will be finalized. Your domain name is free for the first year of your contract. How to Buy a Domain Name With NamecheapThe market is flooded with domain registrars. But Namecheap is definitely my favorite. It’s super easy for anyone to buy a domain using this registrar, even if it’s your first time. This method is a bit more straightforward than using Bluehost, only because you’re not bundling any other services—Namecheap is strictly for buying a domain. The entire process can be completed in just three quick steps. Step #1 – Visit Namecheap.comObviously, the first thing you need to do is make your way over the Namecheap website. From here, you can search for your domain directly from the homepage. Enter your desired domain name into the search bar, which can be found in the center of the screen. Make sure that “Register” is toggled above that search bar. The “Transfer” option is made for people who have an existing domain and want to switch registrars—that’s not for you. Click the search icon to continue. Step #2 – Choose Your ExtensionAs a domain registrar, Namecheap offers an extensive list of domain extensions. You’ll have the option to choose from things like .fun, .vip, .studio, .health, .xyz, .lol, .design, and hundreds of other extensions. But in most cases, choosing a .com extension will be your best bet. Just click the “Add to cart” button next to the extensions you want and then checkout. Step #3 – Confirm Your OrderWhen you’re buying a domain directly from a domain registrar, you can skip all of the extras. You won’t need an SSL certificate, professional email, or anything else. You’ll be able to get that from your web hosting provider. Definitely make sure you have WhoisGuard enabled. This protects your personal information from being available to the public. Some domain registrars make you pay extra for this, but Namecheap offers it free forever. Turn on “auto-renew” for your domain registration as well. Otherwise, you’ll have to renew it manually every year, which puts you at risk for the registration lapsing. It’s that easy! Once you confirm the order, you’ll be asked to create a Namecheap account. After you enter your payment details and finalize the purchase, the domain is yours. Ways to Buy a Domain NameGenerally speaking, there are two main ways to buy a domain name. Both of which have been covered above—domain registrars and hosting providers. There are pros and cons to each method, and the process for each one is very different. I’ll quickly explain the differences between these options so you can figure out which one is the best choice for your website. Buying a Domain From a Standalone Domain RegistrarIn most cases, going directly to a domain registrar like Namecheap will be your best option. As the name implies, these platforms specialize in domain registration. Buying domains directly from a standalone registrar will be faster than alternative methods. That’s because you’re not bundling other services, so the process is more direct. Domain registrars also make it easier to buy domains in bulk. So if you’re in the market for more than a single domain, definitely go with a registrar. If you want alternative extensions, domain registrars will offer significantly more options. While I typically don’t recommend anything other than a .com domain, some of you might want to browse through hundreds of alternative extensions. Transferring domain names with a registrar is also easier than using a service that doesn’t specialize in domain registration. So if you want to transfer your domain or think you might want to transfer it in the future, use a domain registrar. It’s usually cheaper to buy domains directly from a registrar. For starters, the domain itself will likely be less expensive. But the best registrars, like Namecheap, include WhoisGuard protection for free with the purchase of a domain. You probably won’t get that from a hosting company. The downside of getting your domain from a registrar is that there’s an extra step in the process. You’ll still have to get web hosting elsewhere. Buying a Domain From a Web Hosting CompanyFor the most part, domain registration and web hosting should be kept separately. Bluehost is the exception to this rule. So if you want to bundle your domain name with a hosting plan, Bluehost is really the only option to consider. There are a couple of main reasons why you’d go this route. For beginners who are new to the world of web hosting and domain registration, getting everything under one roof is just easier. It’s less steps, and you can manage your hosting plan and domain name from a single account. Furthermore, Bluehost gives you a free domain name for one year. You’ll never get a deal like that from a domain registrar. But getting a domain from a hosting provider isn’t ideal if you want to buy domains in bulk. It’s fine for a single domain, but beyond that, it gets messy. You also won’t have as many options for alternative extensions (if you want something unique). Most web hosting providers will also charge you extra for domain privacy + protection, whereas you can get this for free from a domain registrar. How to Buy a Premium DomainPremium domains are a great way to stand out online. They are great for branding and marketing purposes as well. What is a premium domain? A premium domain is typically short, memorable, and easy to spell. High-quality domains have a high search volume and are closely associated with an industry, service, or topic. They also have TLDs (top-level domains) like .com, .org, or .net. Premium domains are in high demand. So they’ll typically cost a bit more to register. The process of buying a premium domain can be different as well since it’s not always clear if the domain is actually for sale. Here’s what I mean. Let’s say you try to register a premium domain from a domain registrar or hosting company. Just because it says “unavailable,” that doesn’t necessarily mean that it can’t be acquired. These are the steps for buying a premium domain: Step #1 – Determine if the Domain Seems AttainableIf a domain is unavailable from a registrar, try going directly to that website and see what you find. If there’s an active website or business using that domain, it might be tougher to acquire. But if you don’t see an active site, there’s a good chance that domain will be for sale. Here’s an example for management.com: Clearly, not much is happening on this site. So if you wanted this premium domain, there is a pretty good indication here that it’s for sale. In some cases, you’ll even see text like “buy this domain” or information that says “this domain might be for sale.” All of these are good signs that the domain is attainable. Step #2 – Find Out Who Owns the DomainThere are two ways to complete this step:
Doing it on your own can be tricky. You could run a quick WHOIS lookup, but most people won’t have their personal information listed. Using Google to your advantage can be helpful. Some domains might be linked to another website or social media profile. You could potentially find the owner that way. Personally, I’d recommend using a broker. Sedo is one of my favorite domain marketplaces and brokerage sites. Brokers can almost always find out who owns the domain because they have such a massive network. They’ll determine if the domain is actually for sale and how much the seller is asking for. Your broker can even handle the negotiations on your behalf. The downside of using a broker is that you’ll have to pay a brokerage fee. But in most cases, you’ll only have to pay if the sale actually goes through. Other great places to find a premium domain online include: If a domain is for sale, you’ll be able to get the ball rolling with Sedo or one of the other options listed above. Step #3 – Negotiate and BuyOften times, the listing price of a premium domain can be negotiable. If you think it’s a fair price and fits well within your budget, you can speed up the buying process by offering the asking price in full. If a domain is in high-demand, this also increases your chances of securing it before someone else makes a better offer. But in some cases, domains can be outrageously priced. You need to ask yourself if it’s actually worth the cost. Sometimes you might be better off just looking for another domain. Unless a certain domain is crucial to the success of your business, it can be tough to justify a five or six-figure listing price. Don’t be afraid to walk away during the negotiation process. If it’s not meant to be, you can move on or try again at a later time. This is also another reason why it’s helpful to have a broker. Step #4 – Transfer the DomainOnce the domain has been purchased, the final step is transferring it to your domain registrar. Again, I recommend Namecheap.com for this because it’s so easy. Make sure you turn on the auto-renewal after the transfer. Otherwise, you’ll have to worry about manually renewing your domain each year. If you forget and the name lapses, your premium domain could be up for grabs on the open market. The process is officially complete when you see the domain sitting inside of your domain registrar account. Now you can finally rest easy knowing that you’ve secured your premium domain. How to Buy a Domain Name That’s Not For SaleNot every premium domain will be available on a brokerage site or domain marketplace. But if you really want to pursue a specific domain, you still might have a chance. Similar to the steps we took in the last section, you’ll need to figure out who owns the domain. If a domain isn’t for sale, this step should be a bit easier, and you can probably do it on your own. Most domains that aren’t for sale will be linked to an active website. That site should have some sort of contact information on it. You can reach out directly to get in contact with the business owner or decision-maker associated with the domain. Start with a general inquiry saying that you’re interested in buying the domain; don’t throw an offer out there just yet (or you could end up overpaying). See what type of response you get and if the site owner is willing to sell. Unlike a premium domain that’s listed on a domain marketplace, you might have to dig a bit deeper into your pockets to buy a domain that’s not currently for sale. If it’s absolutely imperative that you secure this particular domain, consider making the owner an offer that they can’t refuse. Just be aware that this won’t always work. It’s like trying to buy a house that’s not for sale. You can knock on the front door and make a cash offer, but the homeowner might decide to stay put. If they’re willing to sell, use a broker to make sure the purchase goes smoothly. Then immediately transfer that domain to your registrar after you obtain ownership. SummaryBuying a domain name doesn’t need to be that complicated. Even beginners and first-time buyers can complete this process in just a few minutes by following the step-by-step instructions explained in this guide. Buying a premium domain might take a bit longer. But again, you can still make it happen by following the process I’ve outlined above. Good luck and happy buying! source http://feedproxy.google.com/~r/KISSmetrics/~3/9-N-S96UOIk/ from https://coldemail.blogspot.com/2020/11/how-to-buy-domain-name.html One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience, you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful. What are Instagram Filters?Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram. But what if you’re not a professional photographer? This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot. Here’s an example of an unfiltered image vs. its filtered twin: Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors make you alter contrast, saturation, and so forth individually, Instagram lets you pick a pre-set filter that suits your image—though you can tweak them if you’d like. While these filters have been around since 2011, they’ve taken off in recent years. With the added capabilities of augmented reality (AR) technology—which adds imaginary images to those of the real world—they can significantly impact your social media campaigns. Why Should You Use Instagram Filters in Your Paid Posts?Social media platforms are competitive, and standing out from the crowd isn’t easy. If you’re going to get the best cost per click with your paid social media campaigns, then your brand needs to grab attention and drive engagement. When you run an Instagram ad, you don’t have much real estate to work with, so you’ve got to find ways to draw your audience in with the limited space you have. If you can combine innovative use of filters with creative images and excellent text, then you could achieve exceptional results— as Opel did with their “Opel Adam” campaign. In just two weeks, the campaign achieved a 2.5x increase in registrations and significantly lowered Opel’s cost per registration. It’s possible to achieve the same results for your business, but you’ve got to make the most of the tools available to you. If only 18% of Instagram posts use a filter, this means you’ve got an opportunity to make your content stand out over the other 82%. Research shows that AR filters have an average dwell time of 75 seconds, which is four times that of even video content—so using it can make a huge difference. Social media platforms crave engagement, and if your advertisements give them that, you may find you reach more people for less—and Instagram filters are one of the best tools to help you achieve this. How to Use Instagram Filters for Your Paid CampaignsTurning your posts into paid campaigns through the Instagram app couldn’t be easier. All you need is a business or creator account, and then you can get set up with your paid ads.
To create a promotion through the app, you need to have already created your post or story. Luckily, Instagram makes it exceedingly easy to snap an image on the go, add a great filter, and promote it within seconds. Tips for Picking the Right Instagram Filter for Your CampaignThe right Instagram filter might be a quick way to give your images the professional touch, but the wrong filter can have the opposite effect. When you’re choosing your filter, keep these three points in mind:
Your images help define your brand, so the filters you choose matter. Your filters should reflect the mood of the product or service you’re promoting, and you need to stay consistent with this. A great example of this is JetBlue’s Instagram account. You can easily spot how consistency has allowed them to develop their own simple yet effective style by using similar image styles, colors, and more. While the right filter can make things look amazing, “over filtering” can have the opposite effect. You don’t want to alter things so much that they look surreal. Instagram filters are optimized to please, so it’s often worth sticking to the tried and tested rather than over-editing. If you’re looking for inspiration, Canva studied the most popular filters, and Clarendon, Gingham, and Juno came out on top. Instagram Filters for PostsAdding filters to your Instagram posts couldn’t be easier. In five simple steps, you can post amazing images that grab your audience’s attention.
Instagram Filters for StoriesInstagram stories allow you to post photos and videos that vanish after 24 hours. One-third of the most viewed Instagram stories are created by businesses, so they are an excellent way to make your posts go further. The process of posting stories with filters is just as simple as with posts, but you’ll notice a lot more options when it comes to AR filters. For a live video or image:
Bonus Instagram Filter TipIf you’re scrolling through Instagram and see a filter you like, you can save it to use on your own stories.
Instagram Filters for FacesWhen you created your first story pin, you likely noticed there are a lot of things you can do to your face with AR. AR allows you to add computer-generated effects over the live image you see on your camera. For example, if you want to see what you look like wearing sunglasses, there’s an AR filter for that. The sunglasses appear on your face and follow you as you move. There are endless Instagram filters with AR, which gives you more options to engage your audience. However, as with any Instagram filters, it’s essential to find the ones that suit your brand. Some companies have had great success with AR filters on Instagram, such as this one by Ray-ban. But if you’re going to use these filters, then you’ve got to make sure you stay on-brand. To create a story with AR filters, simply follow these steps:
Other Instagram Features to Help Your Paid CampaignOne of the reasons Instagram is so popular with advertisers is because it gives you lots of tools to give your paid campaign extra oomph. The beautiful thing about it is it’s so easy for anyone to add filters, gifs, text, and music to their images. While a recent study found that images without text overlay generally perform better than those with text, marketing is all about finding the message that engages your audience, so it’s worth experimenting to find the formula that works for you. These Instagram features give you added options when it comes to reaching and engaging your target audience. Adding GifsGifs provide a great middle-ground between static images and video. They were talked about as a big marketing trend, and while AR has taken over somewhat, they’re still a handy tool for your paid Instagram campaigns. A gif is a quick and easy way to add something extra to your story, and once again, Instagram makes it exceptionally easy to do:
Adding TextInstagram might be a very visual platform, but that doesn’t mean there isn’t use for text. The right use of text can help give your posts and stories context, grabbing people’s attention and linking the image to your brand. Text is a vital part of Instagram because this is where you make use of one of the most important features: hashtags. Hashtags not only help people find your posts, but they also boost engagement and allow you to zero in on what’s popular in your industry. The statistics show that Instagram posts with even just one hashtag can see an increase in engagement of 12.6%. So with only a little extra text, you can give your campaigns a better chance of success. You can also use text overlay on your stories. You’re in control of your text’s font, color, and look, which means you have another way of giving your images a professional look. To add text overlay to your stories, simply:
Adding MusicMusic has always played an important part in advertising. Music helps make advertisements more memorable, evokes emotion, builds the story, and accentuates the brand, so it can be an essential tool. While some people will use Instagram with the sound off, Instagram makes it so easy to add features such as music that you don’t lose anything by using them. Again, make sure whatever you choose fits your brand and is going to engage your audience. Here’s how you can add music to your Instagram stories:
Instagram Filter Features Within Other Photography AppsYou might be thinking, “I want my Instagram posts to stand out, so why would I use the most common filters such as Clarendon?” While many brands find success with Instagram’s filters, you have other options if you choose to go that route. To help you with this, there are lots of photography apps that have curated Instagram filters you can pay for or give you the ability to create your own, including:
You may have to invest some time in finding or creating the perfect Instagram filter, but once it’s saved to your Instagram account, you can add it to all your posts and stories in seconds. ConclusionThe right Instagram filter can immediately improve your images and give your brand an identity. When you’re running paid media campaigns, you want to give your images and videos every chance of standing out from the crowd, and filters can help you achieve this. Instagram makes it incredibly easy to add this extra element to your posts. Turn your images into posts that people want to engage with and share, then watch how they may improve your paid social media campaigns. What’s the go-to Instagram filter for your brand? source http://feedproxy.google.com/~r/KISSmetrics/~3/ResWJaFBmOg/ from https://coldemail.blogspot.com/2020/11/how-to-use-instagram-filters-in-paid.html 30-second summary:
The world is noisy. As a B2B marketer, you’re competing for the attention of your target audience. And in B2B, buying cycles are long, meaning you have to keep audiences engaged for months. It’s not easy being a B2B marketer in 2020. As we look towards 2021 and beyond, audiences will demand authenticity and transparency in your marketing. You can achieve authenticity and transparency by adopting a human-centric approach. While it’s important in any marketing approach, it’s also important in cross-cultural marketing. As more companies transition abroad, your marketing will have to stand out, be in tune with the culture, and translate authentically. Why care about cross-cultural content marketing?Cultural differences will affect your content marketing. Before you start writing content, you need to understand your audience’s demographics, needs, emotions, and motivations. When marketing cross-culturally, it can go even deeper than those fundamentals. In these situations, understanding cross-cultural branding, content tonality, colloquial wordings, and phrasing all goes hand-in-hand with successfully marketing to an abroad audience. Empathetic marketing plays a major role in cross-cultural content marketing. While it’s equally important for marketing to your home country’s audience, when entering a new market in a foreign country, empathy will be a major player to your success. Empathy is understanding your audience at their level — from their perspective. This requires a marketer to be alert and engaged in the audience investigative process. Also it’s the ability to align your marketing tactics to the needs and interests of your audience. Using empathetic marketing you can create content and strategic advertising approaches that are more receptive to your audience. When leveraging empathy, you will also be more authentic in your marketing. Authentic marketing, or marketing tuned to your audience’s interests, leads to a higher return on investment. In cross-cultural situations, this step is even more important. You may understand what ‘goes’ and doesn’t ‘go’ in your native-country, but do you have the same intuitive mindset for another culture? All-in-all, strive to be human-centered in your cross-cultural marketing approach. It’s the marketing approach of 2021 and beyond. Three tactics to authentically connect with audiences abroadWhen entering new markets, your business is unknown. B2B buyers can be skeptical so trust in your business is low. How can you earn their trust? How can you brand yourself as authentic and the right product solution? Leverage user contentEntering a new market is tricky. As a non-native, you won’t have all the facts, figures, and the personal touch as if you were a native marketer. In this situation, involve your new customers in generating content. Run a campaign that enables your customers to be part of the conversation. For example, LinkedIn is a great social channel to encourage user-generated content for B2B companies. Ask your peersCultures have a unique way of wording and structuring communication. As a non-native marketer, it might be hard to adapt into these cultural nuances and pick them up quickly. Authentic marketing is rooted in listening and asking questions. The internet connects cultures, so utilize these resources to make sure your cross-cultural content marketing is working and relevant. Ask your marketing peers about your approach or wordage. Can they understand it? Does it resonate with them? Develop content topics from social media conversationsLet the new market decide on your content topics. In content marketing it’s good practice to involve your audience throughout the content planning and writing process. Leverage the new audience to drive content ideas. Ask open-ended and empathetic questions on social media to build deeper connections. Connect with new customers in phone conversations to gather intelligence. Listening is always an important step to better marketing. Cross-cultural marketing is difficult. It takes empathy, understanding, knowledge, and approaching your marketing in a human-centered way. Don’t assume that the same marketing tactics will work similarly in every country. Be strategic. Be empathetic. Always work towards creating content experiences that will have a lasting impact on your audience. Megan Thudium is the founder of MTC | The Content Agency, a content agency working with B2B German brands expanding globally into the native-English North American market. Her agency infuses content marketing, SEO, and thought-leadership best practices to drive awareness, credibility, and leads through content marketing. She’s an expert on all things B2B content marketing, and her strategic marketing insight has been featured in publications like ClickZ, Under30CEO, Advertising Week, Forbes, Business.com, Upwork.com, and Managers.org.uk, to name a few. You can find Megan on LinkedIn actively sharing insight in B2B content marketing. source https://www.clickz.com/get-human-in-your-marketing-now-to-reach-b2b-buyers-in-2021-2/264106/ from https://coldemail.blogspot.com/2020/11/get-human-in-your-marketing-now-to.html 30-second summary:
COVID-19 pandemic pushed many brick-and-mortar retailers to invest in their online operations. This means there are now more players in the market, many of whom have almost infinite resources. But small ecommerce businesses shouldn’t be discouraged. Last year, consumers spent a record $143.7 billion during the holiday season. With stores such as Walmart, Target and Best Buy closing doors on Thanksgiving, people that previously found themselves in isles on Black Friday will now order online. There’s enough to go around and to get your piece of the pie—you need to rank on some competitive keywords and attract some organic traffic. Along with this, you also need to entice the customer to purchase by promoting relevant content. Get this right and you will be in the position to break your previous Black Friday sales record. Since we are in October, most marketers would have already mapped out their strategies. But it’s never a bad time to make some improvements. Here are some quick last-minute fixes you can implement ahead of the season: 1. Make sure to optimize all your holiday imagesImages are often underutilized tools in SEO. This is unfortunate because they provide your website with some valuable optimization opportunities, especially in the shopping season. Optimizing images is a matter of a few steps. First, you need to select an appropriate quality-to-size ratio, ensuring the image is good but also compact enough so that your loading time is not impacted. An Aberdeen Group study demonstrates that a single second delay in load time can cause a 7% drop in conversions. So this isn’t something you would want to risk. Next, you should fill in alt tags of images with relevant keywords. This way, your images will appear in Google’s image search. Finally, tailor the filename to add holiday keywords that you’re targeting to bring in the relevant audience. It wouldn’t take much time and effort to implement these steps but they can make a big difference for search engines. 2. Don’t forget social mediaUnless you’re sitting at the top of the industry —it will take some time for your season-specific content to rank on search engines. You need to craft a strong social media strategy. To start, you should develop a cross-functional team to carry out promotion on social networking sites. It’s important for everyone involved to know which products are being prioritized and how customer queries will be answered. Meanwhile, task your social media team with keyword and hashtag research so that the content reaches a maximum amount of people. Social media editorial calendars are extremely useful for timing the posts as well as allowing different departments to contribute. Don’t hesitate to invest in the paid promotion of the company’s best offers on platforms like Facebook and Twitter. Integrate strategic coupon marketing with your social media promotion so every base is covered. 3. Personalize buying experience through automated tools“Customer experience and personalization are the cornerstones of effective digital marketing,” says Alex Reynolds of EMUCoupon. Chatbots can play a significant role in personalizing and optimizing your customer support process. In the age where AI-based recommendations drive sales —ecommerce enterprises shouldn’t shy away from utilizing automated tools. Christi Olson, Head of Evangelism at Bing and a chatbot advocate believe this technology has come a long way. “The chatbots of the future don’t just respond to questions. They talk. They think. They draw insights from knowledge graphs. They forge emotional relationships with customers” she explains. But personalization shouldn’t end at customer support. Online retailers should also integrate payment solutions that retain customer data with their consent and provide them with recommendations based on their purchasing history. Every step of the buying process should be individualized. 4. Analyze where your shoppers are leaving the websiteAs the holiday season approaches, the traffic on your website will eventually increase. Most of the clicks will be from first-time visitors. Monitoring where these customers are getting stuck or leaving the website will help you identify the weak spots. Continue to optimize visitor experience as the shopping period rages on. More often than not, the issues you will encounter won’t take long to be resolved. This is vital as you don’t want to wait until the holiday season is over to make these all-important adjustments. 5. Give links to your new content from your old contentAnything you will post on this year’s holiday will not have the same authority as your old content. After all, you have invested time and resources in building up traffic, links and keyword ranking on these pages. Analyze holiday-related content from previous years to see which one has the most number of visitors and backlinks from high-authority websites. Once that’s done, look for ways to naturally add links of your new content in these pieces. Unlike getting backlinks from other websites, this whole process is seamless. It’s also one of the quickest ways to boost your new blog posts. 6. Make sure the CTAs are basic and simpleNew customers, who are unfamiliar to your brand, will find it difficult to understand complex marketing slogans. CTAs such as “Start Your Journey Towards a Stylish Lifestyle” might be on-brand for your fashion store but it will be confusing buying for the first time. In the end, customers just want to purchase oversized hoodies, not go on a life-changing journey. The regular customers won’t mind such a CTA as they’re aware of your larger brand vision. Make sure you stick to the usual “Buy Now” or other common slogans so that more first-time visitors end up becoming your customers. 7. Appeal to international consumers by providing a local experienceIf you’re limiting your business to a single country, there’s no point in being an ecommerce platform. The internet allows you to expand your business internationally and bring in customers from different sides of the world. The whole process becomes that much easier when you’re working with a payment gateway such as PayPal that allows multiple currencies. Here, providing local experience to global customers can make all the difference. You can display prices in local currencies to give consumers a better idea. Not only will this instill more confidence in the buyers but your business will also build up some goodwill. Final wordsAll said and done, there’s no substitute to a well-thought-out marketing plan that’s organized on a long-term basis. These quick fixes can pave the way for a better shopping season for your company but when the Christmas lights go off —you need to start working on a plan for the next year. Until then; best of luck! source https://www.clickz.com/7-quick-marketing-fixes-you-can-apply-before-the-holiday-season/264100/ from https://coldemail.blogspot.com/2020/11/7-quick-marketing-fixes-you-can-apply.html Which would prompt you to open this email? Subject: Decisions are hard Preview: Let us help or Subject: Ready to get away in 2021? Preview: We’ll help you find the perfect trip The content of the email is a quiz that will lead them to one of the company’s trips for next year! TIA :) [link] [comments] source https://www.reddit.com/r/Emailmarketing/comments/jtbhcb/help_me_with_a_subject_line/ from https://coldemail.blogspot.com/2020/11/help-me-with-subject-line.html |
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Research the Best Person to Cold Email. The first mistake you can make when gunning for a new job is applying directly on the company's career page, or sending your cold email to a generic address .Your goal is to make an incredible first impression. ArchivesNo Archives Categories |